Coastal Tourism Academy - a great source of data


The National Coastal Tourism Academy (NCTA) is the only organisation in the UK that focuses exclusively on coastal tourism.

The National Coastal Tourism Academy is the leading organisation on Coastal Tourism in England – we understand coastal issues, opportunities for growth and how to overcome the challenges that are exaggerated on the coast. Specifically the NCTA exists to:

  • Support the tourism industry
  • Bridging gaps in coastal tourism research
  • Share lessons learnt and best practice
  • Undertake development projects to make change happen
  • Vision, leadership and advocacy for coast

The NCTA team has a wealth of skills and experience gained in a variety of sectors in the travel and tourism industry, including hotels, cruising, tourist offices and attractions, alongside academic qualifications and experience of leading tourism strategy and development. The team is well-placed to create ground-breaking new initiatives to change the face of Britain’s coastal tourism industry.


The Academy is lead by:

Samantha Richardson

Academy Director

Samantha is the NCTA Director. She has directed the research, visitor experience, training and communications programmes of the Academy since its launch in summer 2013, including Coastal Communities Fund, UKCES and Discover England Fund projects.

Sam’s work focuses on national engagement and partnerships that will help boost tourism and the economies of coastal communities.  Working closely with a wide range of stakeholders including coastal businesses, destination, coastal community teams and LEPs, she led on the creation of the Vision for the Coastal Visitor Economy and is now working with the Coastal Tourism Leadership Forum to oversee delivery of that vision.  She works with VisitEngland, VisitBritain, the Tourism Alliance and other national bodies and sits on the Tourism Industry Council.

For details of Coastal Tourism in the UK as a whole during 2016 click below

For a report on 2017 up to June click below


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