Dartmouth footfall – week 50 – 2020

Here are the footfall figures for week 50, the first full week out of lockdown but in tier 2. We did not receive the UK and South West comparisons until late today so we can only judge this figure on its own. We appear to have fallen behind the UK in growth so we will be watching how this develops over the Christmas break.

The Springboard news-mail below has just been released so the UK figures look more positive than the Dartmouth numbers, we will reserve judgement until next week.

Here is a newsmail from Springboard

Hello,

MONDAY 14 DECEMBER – Latest data from retail experts Springboard reveals that footfall across all UK retail destinations rose last week by +19.5% from the week before, with rises of +26.3% in shopping centres and +21.1% in high streets.  In retail parks footfall rose by +9%, however in shopping parks – those parks dominated by high street retailers – footfall rose by +15.5%.

·       Footfall across all UK retail destinations rose last week by +19.5% from the week before, with rises of +26.3% in shopping centres and +21.1% in high streets

·       Footfall rose in all periods across the entire day, although during day time trading hours the increase was nearly a quarter greater than post 6pm – +20.4% between 9am and 6pm versus +16.9% from 6pm to midnight

·       The ongoing attractiveness of retail parks to shoppers is evident by the fact that footfall in this destination type is now just 8.6% lower than last year.

·       Despite increases over the past two weeks, footfall remains substantially lower than last year; 29.9% lower than in 2019 across all destinations

Please see press release attached and copied below. If you would like any further data or an interview with Insights Director, Diane Wehrle, please don’t hesitate to get in touch with the team on:

springboard@fourcommunications.com

Springboard press release

FOOTFALL CONTINUES TO GROW IN THE RUN-UP TO CHRISTMAS WITH THE LARGEST SHOPPING CENTRES PARTICULARLY IN DEMAND

·       Footfall across all UK retail destinations rose last week by +19.5% from the week before, with rises of +26.3% in shopping centres and +21.1% in high streets

·       Footfall rose in all periods across the entire day, although during day time trading hours the increase was nearly a quarter greater than post 6pm – +20.4% between 9am and 6pm versus +16.9% from 6pm to midnight

·       The ongoing attractiveness of retail parks to shoppers is evident by the fact that footfall in this destination type is now just 8.6% lower than last year.

·       Despite increases over the past two weeks, footfall remains substantially lower than last year; 29.9% lower than in 2019 across all destinations

MONDAY 14 DECEMBER – Latest data from retail experts Springboard reveals that footfall across all UK retail destinations rose last week by +19.5% from the week before, with rises of +26.3% in shopping centres and +21.1% in high streets.  In retail parks footfall rose by +9%, however in shopping parks – those parks dominated by high street retailers – footfall rose by +15.5%.

Footfall rose in large city centres by slightly more than in smaller towns (by +29.7% in regional cities versus +20.9% in market towns), but by far the greatest increase occurred in the largest shopping centres across the UK (more than half a million sq ft) where footfall rose by +35.5%.  These results are not unexpected, given the proclivity of shoppers to head for the largest destinations which have the widest product choice for Christmas shopping.

The rise in footfall of +19.5% over the week is a sharp contrast with the same week in 2019 when footfall declined by -0.9% following rises in the previous two weeks (+1.3% in the previous week and +7.6% in the week of Black Friday).

Footfall rose in all periods across the entire day – including night time hours – although during day time trading hours the increase was nearly a quarter greater than post 6pm (+20.4% between 9am and 6pm versus  +16.9% from 6pm to midnight).  This is good news for retailers as it indicates that shoppers are utilising extended trading hours, although the vast majority of all footfall over the 24 period is still accounted for by the 9am to 6pm period (84%).

Despite increases over the past two weeks, footfall remains substantially lower than last year; 29.9% lower than in 2019 across all destinations, and in high street and shopping centres 38.1% and 33.2% lower.  The ongoing attractiveness of retail parks to shoppers is evident by the fact that footfall in this destination type is now just 8.6% lower than last year.

Diane Wehrle Insights Director at Springboard stated:

“In the second week following the reopening of non-essential retail stores footfall across UK retail destinations continued to rise.  The uplift was smaller than in the first week, but it was still significantly greater than in the second week following the reopening of retail in June, indicating the desire of shoppers to visit bricks and mortar stores in the run up to Christmas.  The demand by shoppers to visit retail destinations is highlighted by the contrast with this week in 2019 when footfall declined, following a surge in demand in the previous two weeks, most likely as a result of Black Friday.

By far the greatest rises occurred in shopping centres and high streets, with the largest shopping centres being the most in demand by shoppers.  Whilst the increase in footfall was more modest in retail parks we know they have consistently retained far more footfall largely due to the presence of food stores, and so start from a much higher base. However, despite the continuing increase in footfall from the week before, footfall remains substantially below the 2019 level.”

Week beginning 06/12/2020 (Sunday to Saturday)
 Year on year % change in footfallWeek on week % change in footfall
UK High Streets-38.1%21.1%
UK Retail Parks-8.6%9.0%
UK Shopping Centres-33.2%26.3%
All UK Destinations-29.9%19.5%
Week beginning 06/12/2020 (Sunday to Saturday) – All UK Retail Destinations
 Year on year % change in footfallWeek on week % change in footfall
East-22.3%18.4%
East Midlands-32.0%22.9%
Greater London-29.1%22.0%
Northern Ireland-48.6%52.6%
North & Yorkshire-27.3%18.6%
Scotland-41.4%19.1%
South East-21.6%21.0%
South West-24.6%20.8%
Wales-36.4%-8.6%
West Midlands-29.3%18.6%
Week beginning 06/12/2020 (Sunday to Saturday)
 Year on year % change in footfallWeek on week % change in footfall
England-28.2%20.6%
Ireland-48.6%52.6%
Scotland-41.4%19.1%
Wales-36.4%-8.6%
Week beginning 06/12/2020 (Sunday to Saturday)
 Year on year % change in footfallWeek on week % change in footfall
Central London-51.7%31.1%
Coastal Towns-23.4%18.8%
Historic Towns-36.9%19.6%
Market Towns-24.1%20.9%
Outer London-25.1%16.7%
Regional Cities-48.6%29.7%
Regional Cities excl London-47.5%26.8%

— ENDS —

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